INDIEGOGO
Indiegogo is a crowdfunding platform that allows individuals and businesses to raise funds for a wide variety of projects, including creative works, technology innovations, charitable causes, and entrepreneurial ventures. Unlike Kickstarter, Indiegogo offers more flexible funding options and caters to a diverse range of projects. Here are the key features and characteristics of Indiegogo:
Flexible Funding Options:
Flexible Funding: Campaigns can keep the funds they raise even if they don't reach their goal. This is suitable for projects that can proceed with partial funding.
Fixed Funding: Similar to Kickstarter's all-or-nothing model, where funds are only collected if the campaign meets its goal.
Wide Range of Project Categories: Indiegogo hosts projects in numerous categories, including technology, design, film, music, art, charity, and personal causes, making it suitable for a diverse range of initiatives.
Perks and Rewards: Campaign creators offer perks or rewards to backers based on the amount they contribute. These can include early access to products, exclusive items, or experiences related to the project.
Global Accessibility: Indiegogo is available to creators and backers worldwide, providing a global platform for fundraising and support.
Campaign Flexibility: Creators have the flexibility to extend their campaign deadlines, make updates, and manage their campaigns with greater control compared to some other crowdfunding platforms.
Marketplace: Indiegogo offers a marketplace where successfully funded projects can continue to sell their products, providing an ongoing sales platform for creators.
InDemand: This feature allows campaigners to continue raising funds and taking pre-orders even after their campaign has ended, helping maintain momentum and capitalize on their campaign's success.
Entrepreneurial Support: Indiegogo provides resources, tools, and partnerships to help entrepreneurs plan, launch, and manage their campaigns effectively. This includes marketing support, access to manufacturing partners, and fulfillment services.
Transparency and Communication: Campaign creators are encouraged to maintain transparency and communicate regularly with their backers. Providing updates on the project's progress, addressing any issues, and keeping backers informed is crucial for building trust.
Fees: Indiegogo charges a platform fee for successfully funded campaigns, typically around 5% of the total funds raised, plus payment processing fees.
Community Engagement: Indiegogo fosters a community of backers and creators who support and promote projects, creating a collaborative environment for innovation and creativity.
Indiegogo has become a popular choice for individuals and businesses looking to fund a wide array of projects, offering flexibility and support to help bring ideas to life through the power of collective funding.